About us
Joannusmolen has been making organic products for a healthy lifestyle since 1982. From trusted flours and baking products to breakfast items and nutritious porridges: products that are perfect for every day and taste great.
Since 1982.
Joannusmolen is the first organic flour producer in the Netherlands. So we know better than anyone what it means to be a pioneer. For years, we have been market leaders in everything from flours and baking products to pancakes and nutritious porridges: trusted products made with a focus on taste and quality.
Joannusmolen is part of De Smaakspecialist. Together, we continue to work toward making organic food accessible to more people, without losing sight of Joannusmolen’s familiar character.
Fair raw materials.
We carefully select our suppliers and raw materials, ensuring that responsible purchasing practices lay the foundation for the highest quality baby food.
Quality.
Food safety and top quality are our top priorities. At every stage of the production process, we closely monitor to maintain the highest standards.
Innovation.
We combine experience and creativity to lead in product innovations, staying ahead of the curve and thinking alongside our customers.
Production.
Our in-house factory and modern technology ensure efficient, automated machinery, allowing us to produce under optimal conditions.
Our mission.
At Joannusmolen, we believe that mindful eating doesn’t have to be complicated. The passionate team at Joannusmolen works hard every day to help make healthy food accessible to everyone. That’s why Joannusmolen makes organic products that easily fit into your daily routine. Products with recognizable ingredients, a familiar taste, and a focus on quality.
Sustainability.
Sustainability has been in our DNA for 20 years. We choose ingredients that are grown and processed with respect for people, animals, and nature. We also look beyond the product itself. Whenever possible, we work toward more sustainable packaging, such as using FSC-certified paper. We believe that conscious choices make a difference. That’s why we continue to work every day to create products that taste great and contribute to a livable world.
Did you know that?
Is Joannusmolen named after a real windmill from 1894? Joannusmolen got its start in 1982 in the backyard of founder Wim Thönissen. It’s a piece of windmill history that you can still see in our name today.
Certifications.
We place a strong emphasis on quality, food safety, and transparency. Each product package lists the current ingredients, allergen information, and relevant certification marks. We operate in accordance with high quality standards and relevant certifications, including organic, BRC, IFS, and gluten-free, where applicable. This allows you to choose quality and responsibility with confidence.
De Smaakspecialist.
Joannusmolen is part of De Smaakspecialist: a family of brands committed to organic, flavorful food that cares for people, animals, and nature. Now is the time to do our part to make the world a better place. The Taste Specialist seizes that moment, every day, with a big or small step.
Feels good, tastes better.
